Pu-erh prices run from everyday to eye-watering.
A few things set the price:
the region it's grown in,
the tree type and its age,
the grade
and season of the pick,
and finally the years of ageing and storage.
That's why two cakes with the same famous name can sit at very different prices — the exact village, tree, grade and season all change what ends up in the cup.
Region is the biggest single factor. Only tea grown in Yunnan can be called pu-erh, and it grows across three core regions:
1. Ban-Na (西双版纳) — the King of Pu-erh. Yunnan's most famous region, home to the "Six Great Tea Mountains."
It has two very different sides.
-Menghai (勐海) is bold and domineering — rich, thick and powerful, and the classic home of ripe (Shou) pu-erh; its most celebrated origins sit on Bu-Lang Tea Mountain (布朗茶山): Ban Zhang (班章), Lao Man E (老曼峨) and Hekai (贺开).
-Yiwu (易武) is soft and fine — a floral-honey aroma over a wild forest character, with the least bitterness of all.
2. Lincang (临沧) — the Queen of Sweetness. All about sweetness: a high, lifted aroma and a broad, honeyed sweetness with barely any bitterness, built on the celebrated Mengku broad-leaf variety. Best-known origins: Bing Dao (冰岛), Xigui (昔归), Xiao Hu Zhai (小户寨) and Mengku (勐库).
3. Pu'er (普洱) — the Birthplace. Where the name "pu-erh" began. Soft, sweet and balanced, leaning to a floral-fruity sweetness — easy and approachable. Best-known origins: Wuliang Shan (无量山) and Kunlu Shan (困鹿山).
A handy shorthand pu-erh drinkers use:
Ban Zhang is the king (bold and powerful),
Bing Dao is the queen (sweet and smooth),
Yiwu is grace itself (soft, supple and silky).
We're honest about price.
A higher-priced pu-erh usually costs more for a real reason — a famous origin, a finer grade, more years of age. But taste is personal, and a bigger price tag doesn't mean "better for you."
Don't chase the number on the label: trust your tongue, not the price. The right pu-erh is simply the one you love drinking — which is exactly why we sample everything first.