Right price for the right product? Only if you know the products well.
- Written by En Jie Rudd
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A gold question in the tea community
There is a gold question in the tea community – does the price of a product reflect its quality?
It is generally expected there is a relatively linear correlation between a product quality and its price.
I have however come across two separate incidences recently, one relating to Pu-erh tea and the other to Yixing Zisha teapot, that this correlation is put into serious test. Before event referring to the product quality, the consumers in both cases believed the prices were too cheap for the products to be genuine or of premium quality or authentic – in these cases a fair judgement. On the flip side however, it implies if the vendors were to simply put an additional ‘0’ at the end of the price tag, the products would attract immediate attention without any value added.
It then comes down to the crucial element which is the consumer’s capacity to discern the quality of a product. It is not only subjective, but also influenced by multiple factors such as personal experiences, preference, cultural background and marketing strategies by the vendors etc.
Premium loose teas (including all six categores: green tea, white tea, Yellow tea, Oolong tea, black tea and Pu-erh/Hei Cha) and certain tea accessories (eg Yixing Zisha teapots) are largely hand processed or handmade and quality graded, but not standardised. They are then traded under the ‘free market’ conditions which means the selling price is negotiated between the vendors and buyers, and highly sensitive to demand and availability.
Various efforts have been attempted to standardise the qualities of the products in order to better regulate the industry. It has however been difficult as the products are not as clear cut as for example the machine-made industrial products with a clear set of criteria to be measured against.
Summary:
Tea consumption is lifetime personal journey. It takes time and experiences for the individuals to appreciate the internal quality of certain products, and subsequently the right prices for the products.
For the beginners however, it is important to be aware that what you pay is not always what you get.
En Jie Rudd
The founder and owner of Valley Green Tea
I grew up in the Fu-Jian Province – the tea country of China. Tea drinking has been part of our daily life for as long as I can remember.
While I was working as a public health researcher a few years ago, I read many research reports conducted over the last 30 years about the health benefits of green tea in fighting certain life style related challenges such as cancer, obesity, cardio-vascular and inflammatory diseases etc.
From my research, I realised there is a significant gap between what people consume (i.e. commercial tea bags) for assumed health benefits and the actual benefits that have been enjoyed by the Chinese for a long history from the premium loose leaf teas.
As well as being potentially beneficial to health, the premium loose teas (green tea being the biggest group) are most enjoyable beverages with a fascinating history, colourful culture and holistically dynamic in every aspect.
It is my passion to share, not only the products, but also the whole culture dynamics around the premium teas with the tea enthusiasts, here in Australia and around the world.
Valley Green Tea currently supplis a diverse range of premium loose teas to the tea drinking community that suit all tastes and all cultures and to pass on a deep understanding of the history and benefits of this wonder beverage.
Website: https://www.valleygreentea.com.au
