How to make intelligent choice when purchasing premium teas online

Online business is booming. Valley Green Tea offers hints on how to make intelligent choice when purchasing premium teas online

Interest in premium teas

Interest in premium teas is growing rapidly mainly due to their numerous health benefits discovered during recent years. Many tea consumers are becoming aware that teabags are at the low end of the quality spectrum, while the premium quality teas are simply not to be found on the supermarket shelves. So where to go to find and purchase quality teas?  Online of course, with a few deft clicks. Discerning whether a tea is of premium quality however can be quite a challenge for many. Purchasing online sometimes could be even more a gamble. A few tips to assist tea consumers when considering this shopping option:

Advantages of purchasing online:

  • It is a source of concentrated and relevant information:  Most sites will only display information relevant to the products they supply, but a good website should be a comprehensive source for gathering information about the different tea varieties, their health benefits and instructions for preparation.
  • You are more likely to obtain fresh teas:  Freshness is crucial when it comes to tea quality (except aged teas such as Pu-erh tea).  For example, Valley Green Tea source new season fresh teas directly from the tea farmers in China.  Certain teas are imported to Australia by Air freight and stored under refrigeration when required.  The tea orders are then sent directly to the tea drinkers.  With the absence of lengthy shelf exposure, storage at sub-optimal temperatures and other tea damaging factors, the likelihood of tea remaining fresh and of premium quality is significantly increased.

Pitfalls of purchasing premium teas

There is however a pitfall. Unlike commercial teabags, there is a wide range of quality for each type of loose leaf tea (please visit our Tea Quality page for further info: ).  It therefore offers an opportunity for the more unscrupulous tea merchants to supply low quality teas to fetch a bigger profit margin.

Precautions when purchasing premium teas online

A few precautions you can take in order to help you to avoid potential disappointments are:

  • Request tea samples before purchase, if possible.
  • Find a reputable supplier and stay with it. Like all other businesses, good tea suppliers invest in building their credentials around the quality of their products and services.  Recommendation by someone you know is invaluable, otherwise voluntary online reviews posted by genuine tea consumers also provide excellent indications.
  • If anything appears to be too good to be true, the chances are that it is not true; (unless the arguments are backed by solid evidence such as original research reports).  There have been many false claims and testimonials posted on certain websites during recent years, especially in relation to certain weight loss teas. Terms such as ‘super fat burner’ and ‘secret slimming tea’ have been used to lure those vulnerable people looking for fast track weight loss.  Dealing with these websites can lead to far more than just a disappointing experience.
  • Use a local supplier if possible. When there is a dispute either about the product or the service, dealing with an overseas company becomes almost impossible. 

For those who have only used teabags before, premium loose tea is a completely different experience altogether.


Last modified onMonday, 08 December 2014 07:40
En Jie Rudd

The founder and owner of Valley Green Tea

I grew up in the Fu-Jian Province – the tea country of China. Tea drinking has been part of our daily life for as long as I can remember.

While I was working as a public health researcher a few years ago, I read many research reports conducted over the last 30 years about the health benefits of green tea in fighting certain life style related challenges such as cancer, obesity, cardio-vascular and inflammatory diseases etc.

From my research, I realised there is a significant gap between what people consume (i.e. commercial tea bags) for assumed health benefits and the actual benefits that have been enjoyed by the Chinese for a long history from the premium loose leaf teas.

As well as being potentially beneficial to health, the premium loose teas (green tea being the biggest group) are most enjoyable beverages with a fascinating history, colourful culture and holistically dynamic in every aspect.

It is my passion to share, not only the products, but also the whole culture dynamics around the premium teas with the tea enthusiasts, here in Australia and around the world.

Valley Green Tea currently supplis a diverse range of premium loose teas to the tea drinking community that suit all tastes and all cultures and to pass on a deep understanding of the history and benefits of this wonder beverage.

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