A gold question in the tea community
It is generally expected there is a relatively linear correlation between a product quality and its price.
I have however come across two separate incidences recently, one relating to Pu-erh tea and the other to Yixing Zisha teapot, that this correlation is put into serious test. Before event referring to the product quality, the consumers in both cases believed the prices were too cheap for the products to be genuine or of premium quality or authentic – in these cases a fair judgement. On the flip side however, it implies if the vendors were to simply put an additional ‘0’ at the end of the price tag, the products would attract immediate attention without any value added.
It then comes down to the crucial element which is the consumer’s capacity to discern the quality of a product. It is not only subjective, but also influenced by multiple factors such as personal experiences, preference, cultural background and marketing strategies by the vendors etc.
Premium loose teas (including all six categores: green tea, white tea, Yellow tea, Oolong tea, black tea and Pu-erh/Hei Cha) and certain tea accessories (eg Yixing Zisha teapots) are largely hand processed or handmade and quality graded, but not standardised. They are then traded under the ‘free market’ conditions which means the selling price is negotiated between the vendors and buyers, and highly sensitive to demand and availability.
Various efforts have been attempted to standardise the qualities of the products in order to better regulate the industry. It has however been difficult as the products are not as clear cut as for example the machine-made industrial products with a clear set of criteria to be measured against.
Tea consumption is lifetime personal journey. It takes time and experiences for the individuals to appreciate the internal quality of certain products, and subsequently the right prices for the products.
For the beginners however, it is important to be aware that what you pay is not always what you get.