En Jie is a trained medical practitioner turned public health researcher, and the current owner of the Valley Green Tea business.  She grew up in the tea country of China, in the FuJian province.

She plans to post a series of blogs on tea-related topics: the discovery of tea in China; the important role tea has played in the Chinese diet during the last 2 millennia; how the coffee and soft drinks culture from the west took over the Chinese tea culture for quite some time, especially among young people, and why the tea culture has returned; and also how this return has gone beyond the boundaries of China.

She will also discuss certain issues regarding the challenges in trying to introduce such an ancient beverage as a culture to a new generation of consumers and why the western diet needs tea more than its eastern counterparts.

En Jie is interested in any comments, feedback, discussions and even suggested topics that may be of interest to the tea community. So please, do leave your feedback.

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Pu-erh tea

Pu-erh tea

There has been a recent surge of Pu-erh tea prices in China, 36%-150% over the last 12 months.

Pu-erh tea is a tea class of its own, similar to premium wine in many aspects, it value increases with age. Its unique post –fermentation nature enhances its aroma and texture with time. The market value of aged Pu-erh tea generally increase by 10%-20% every year depending on the tea variety and original quality.

The following reasons are believed to have contributed to the recent surge of Pu-erh tea market prices:

  1. The inflation in China is high, especially in foods.
  2. The basic labour cost in the Yun-Nan Province has gone up significantly – reported to have doubled since last year. Tea making is a labour intensive process, from leaves picking to the final processing.
  3. Due to the radiation concerns about Japanese tea products after last year tsunami, many tea retailers have switched to products such as Pu-erh tea. Most of Pu-erh teas are high altitude forest wild gown with low risk of industrial pollution.
  4. Financial value: some investors use Pu-erh collection as investments. Many have tried share market and property investments during the last a couple decades. Property market in China now is considered to be overvalued and share market has been unstable. Pu-erh tea value increase is considered to be relatively steady.
  5. Personal value: Pu-erh tea is also believed to have many potent health benefits including reducing cholesterol and weight, and assist digestion.
  6. Pu-erh tea is still considered to be relatively cheap compared to other premium Chinse teas. There is therefore a bit of catching up happening.

In summary, the current demand of Pu-erh tea is high and the tea prices in China are largely driven by the balance of demand and supply.

Similar to share market, we cannot predict at this point where the direction the Pu-erh tea price is pointing at. It is however the tea producer’s believe that it is unlikely to go down.

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The recent history of Chinese tea consumption

The history of tea consumption in China is long.  Its path is, however, not at all straight.

As a young child growing up in China during 60s-70s, tea and water were the main beverages available.

During the 80s when I was a new university graduate, I remember China’s tradition of tea consumption was overshadowed by coffee, coke and bottled drinks with the younger generation looking to the west for inspiration and ideas of freedom and modernisation.  This was during the period that China was opening up to the west. The beverages coming from the west were considered to be ‘cool’ and tea was an old fashioned drink that was out of date. Tea’s market price was low and the main demand for it came from the ‘older’ generation.

This phenomenon lasted for a couple of decades. 

Reasons for the ancient green tea’s phenomenal comeback

The tea drinking culture, however, returned with a vengeance in the late 90s, attracting a bigger numbers of enthusiasts, both in China and worldwide.

One of the reasons for this rebirth is that after a couple of decades of ‘opening up’ to the west, the younger generation adjusted their views of the world and started to think: ‘hang on, there may be something that we, in China, can offer to the world instead of simply copying what the rest of world is doing’. This re-adjustment in thinking also came on the back of the younger people being more health and culture conscious than previously. 

The drive in the renewed interest in tea in the developed countries came mainly from societies which had become burdened by the so called ‘life style related health conditions’ such as obesity, cancer, high cholesterol and cardiovascular diseases. Western medicine seemed to be running out of answers to these serious and growing threats. When modern scientists turned their attention to the ancient beverage green tea about 30 years ago, they discovered that not only is it calorie free, but also a preventive to all these conditions, plus many other health benefits.

Over and above green teas

Following the green teas’ overwhelming positive results, the researchers also started studying other categories of Chinese teas, including white tea, yellow tea, Oolong tea and black tea. Most of the dieticians believe that here are more overlapping than differences in their benefits. They all have high anti-oxidant contents and are beneficial to human health.

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The discovery of Chinese green tea

Tea was discovered by the Chinese more than 2000 years ago. It is believed that the Chinese emperor Shennong was resting under a tree while travelling, when some leaves fell from the tree above into the pot in which his servants were boiling water for him to drink. The brew turned out to be immensely refreshing and thirst-quenching and this marked the beginning of human tea consumption.

Tale or not, there was one thing for sure, tea consumption did not start as a result of the health benefits reported by laboratory studies today; such as it being high in anti-oxidants and able to reduce blood cholesterol levels etc. The ancient Chinese needed a drink, and this leaf brew happened to serve the purpose. A supply met a demand and a new product was born.

The varieties of Chinese teas are a result of various drying processes

To preserve these leaves for later use, people started drying them. The various methods of drying have since produced hundreds of varieties of Chinese teas, beginning with the unfermented green teas. Chinese teas have always been categorised according to the level of fermentation during the drying process; for example green teas are not fermented; Oolong teas are semi-fermented and black teas are fully fermented.

Through the modification of tea making skills, numerous tea varieties have been developed, taking many factors into account such as climate conditions, soil conditions, tea bush/plant variety and local diet etc.

Chinese tea was born to be enjoyed first, health benefits second

During the history of tea consumption in China, the Chinese have made a connection between tea drinking and better health. Part of my fond memory of my grandmother was that she always made a strong cup of tea first thing in the morning, often followed by the comment: ‘tea is good for you’, although she did not know how and why.

There is no doubt that Chinese tea was born first as a drink to be enjoyed.

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There has been recent media scrutiny regarding certain food products from Taiwan containing chemical DEHP which is potentially cancer-causing.

Valley Green Tea would like to inform our customers that this concern should NOT be associated with any of our products:

  1. This particular contamination is solely associated with a Taiwanese manufacturer ‘Yu Shen Chemical Co’, and the local factories using their products as ingredients for their own. None of Valley Green Tea’s product is imported from Taiwan, and therefore impossible to be affected.
  2. DEHP is believed to be ‘a banned chemical acting as a clouding agent’, presumably used in pre-processed foods and drinks that benefit from the ‘clouding effects’. There have been reports that certain ‘bubble milk tea (a mixed drink of tea, milk, men made pearls and other additives sold in plastic cups read to drink) ingredients imported from Taiwan carry the risk of contamination.  All Valley Green Tea products are raw dry tea leaves, without any preservative or additives added. We advise to brew only with water and avoid milk. ‘Clouding agent’ is not necessary at any stage of the tea preparation and thus totally irrelevant to our products.

We assure our customers who are not aware of the above facts that all teas sold at Valley Green Tea are free of DEHP.

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Interest in premium teas

Interest in premium teas is growing rapidly mainly due to their numerous health benefits discovered during recent years.

Many tea consumers are becoming aware that teabags are at the low end of the quality spectrum, while the premium quality teas are simply not to be found on the supermarket shelves.

So where to go to find and purchase quality teas?  Online of course, with a few deft clicks.

Discerning whether a tea is of premium quality however can be quite a challenge for many. Purchasing online sometimes could be even more a gamble.

A few tips to assist tea consumers when considering this shopping option:

Advantages of purchasing online:

  • It is a source of concentrated and relevant information:  Most sites will only display information relevant to the products they supply, but a good website should be a comprehensive source for gathering information about the different tea varieties, their health benefits and instructions for preparation.
  • You are more likely to obtain fresh teas:  Freshness is crucial when it comes to tea quality (except aged teas such as Pu-erh tea).  For example, Valley Green Tea source new season fresh teas directly from the tea farmers in China.  Certain teas are imported to Australia by Air freight and stored under refrigeration when required.  The tea orders are then sent directly to the tea drinkers.  With the absence of lengthy shelf exposure, storage at sub-optimal temperatures and other tea damaging factors, the likelihood of tea remaining fresh and of premium quality is significantly increased.

Pitfalls of purchasing premium teas

There is however a pitfall. Unlike commercial teabags, there is a wide range of quality for each type of loose leaf tea (please visit our Tea Quality page for further info: http://www.valleygreentea.com.au/chinese-tea-quality ).  It therefore offers an opportunity for the more unscrupulous tea merchants to supply low quality teas to fetch a bigger profit margin.

Precautions when purchasing premium teas online

A few precautions you can take in order to help you to avoid potential disappointments are:

  • Request tea samples before purchase, if possible.
  • Find a reputable supplier and stay with it. Like all other businesses, good tea suppliers invest in building their credentials around the quality of their products and services.  Recommendation by someone you know is invaluable, otherwise voluntary online reviews posted by genuine tea consumers also provide excellent indications.
  • If anything appears to be too good to be true, the chances are that it is not true; (unless the arguments are backed by solid evidence such as original research reports).  There have been many false claims and testimonials posted on certain websites during recent years, especially in relation to certain weight loss teas. Terms such as ‘super fat burner’ and ‘secret slimming tea’ have been used to lure those vulnerable people looking for fast track weight loss.  Dealing with these websites can lead to far more than just a disappointing experience.
  • Use a local supplier if possible. When there is a dispute either about the product or the service, dealing with an overseas company becomes almost impossible. 

For those who have only used teabags before, premium loose tea is a completely different experience altogether.

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